Westpac Financial Services Launchpad application was written from the ground up in Lotus Notes to harvest customer financial data by the 500 strong salesforce utilising laptops. One major problem encountered was to provide animated and interactive "Illustrators" that would help convey certain financial strategy concepts.

Alpha's solution was to embedd them within html using Flash within a borderless browser window..

Over a period of three years, Alpha has developed a series of Concept Illustrators that provide the public face of the system - even featuring in a series of national TV commercials for Westpac. They cover many topics from Superannuation to Investment and Insurance. Alpha has becpome an integral part of the extensive team charged with the on-going development of this unique resource.