Intelligent Internet - Web Enabled Direct Mail Campaign

Data in business is not just about boxes and cables - its about using and accessing that data intelligently to deliver information against customer defined service levels.

Alpha's total campaign solution for Nortel involved a high impact mailer utilising an intriguing format that unfolded to reveal a CDROM. The multimedia content included a TV commercial style promotion of the concept of Intelligent City, Intelligent Business, Intelligent Network. This culminated with a web gateway link utilising PINs to identify viewers for a valuable prize competition.

The multi-lingual campaign was kept moving over a three month period across Asia Pacific with fax blasts and animated e-mail blasts which again linked to the gateway site.

Judged to be highly successful, this campaign ran in Australia, China, India, Korea, Malaysia and New Zealand.