Through recommendations by Knight Frank Commercial Property, Alpha Multimedia was invited to produce promotional multimedia tools for London's Canary Wharf. The brief was to pre-sell the hundreds of thousands of square metres of premium office accomodation under construction in this major new business district roughly equivalent in size to the Sydney CBD.

The core element of the mutlimedia presentation was an interactive 3D model of the entire business precinct that allowed the viewer to navigate to any location and enjoy 360 degree views - before it was built.

Alpha produced a wide variety of video productions, laptop presentations and CDROM materials that were used at the highest levels of business around the world to create strong demand for this unique location.

The final element was a comprehensive public website that has since taken the lead in sales promotions and public relations.

The project, with a budget in excess of a million dollars, was developed over a two year period with all production from Alpha's Sydney studios

www.canarywharf.co.uk